B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
84%
84% -- consumer sentiment personalization importance for B2C customers (2024)
84% of B2C customers say that being treated like a person, not a number, is very important to winning their business.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://greencrest.com/audience-segmentation-what-is-it-and-why-is-it-important-for-your-b2b-content… ↗
Source Article
How to Use Audience Segmentation In Your Content Strategy
Whether your business is B2C or B2B, there is no “one-size-fits-all” when it comes to marketing. Your customers want to feel understood, appreciated and that you care about their specific needs. So, trying to produce content that will appeal to everyone can do more harm than good as it may come acro…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce report cited by Greencrest article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C customers: 84% consumer sentiment personalization importance. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-customers-personalization-84
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<blockquote cite="https://lighthousedata.io/data/b2c-customers-personalization-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer sentiment personalization importance for B2C customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/b2c-customers-personalization-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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