B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumer sentiment personalization importance for Consumers (2022)
70% of consumers say that a company understanding how they use products and services is very important to winning their business.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://saleo.io/saleo-live/ ↗
Source Article
Saleo Live - Product Demos in Your Own Demo Environment
Introducing Saleo Live™
The only demo experience software that utilizes your existing live demo or production environment. Create authentic data-complete demos in seconds, with complete control over every element in your native product.
The only demo experience software that utilizes your existing l…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce; survey methodology not stated on page
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 70% | |
| 2023 | 70% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumer sentiment personalization importance. Source: Salesforce (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-company-understanding-important-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-company-understanding-important-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer sentiment personalization importance for Consumers<br><small>Source: Salesforce (2022) · <a href="https://lighthousedata.io/data/consumers-company-understanding-important-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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