B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- user engagement increase for personalized in-app messages (2025)
Personalized in-app messages can increase user engagement by as much as 40%.
- up to / as much as 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier C
https://applaunchpartners.com/app-analytics-your-marketing-superpower/ ↗
Source Article
App Analytics: Marketing Growth Tactics for Q4
Original Research
Localytics
· Original study ↗
Methodology
2025 report by Localytics, as cited by App Launch Partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized in-app messages: 40% user engagement increase. Source: Localytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-inapp-messages-engagement-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-inapp-messages-engagement-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- user engagement increase for personalized in-app messages<br><small>Source: Localytics (2025) · <a href="https://lighthousedata.io/data/personalized-inapp-messages-engagement-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.