B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- user engagement increase for Websites with immersive experiences (2024)
A 2024 Forrester study found that websites with immersive experiences saw a 46% increase in user engagement compared to those without.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/ai-powered-landing-pages-future-of-marketing/ ↗
Source Article
AI Landing Pages: Your Q4 Marketing Strategy
Original Research
Forrester
· Original study ↗
Methodology
Forrester study cited via secondary source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Websites with immersive experiences: 46% user engagement increase. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/immersive-experience-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/immersive-experience-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- user engagement increase for Websites with immersive experiences<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/immersive-experience-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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