B
Evidence Grade B
Graded
under review
Safe to Cite
Current
26%
26% -- email reply rate lift for Personalized emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
exactverify.com
Primary
Tier C
https://www.exactverify.com/blog/why-cold-email-outreach-fails ↗
Source Article
Why Cold Emails Fail and How Clean Data Restores Deliverability
Cold emailing helps you connect with leads, pitch your product, or initiate conversations. But what if your outreach goes quiet and you can’t figure out why? No replies, low opens, email bounce, and emails ending up in spam often point to one overlooked issue: the quality of your email list. In this…
Original Research
exactverify.com
· Original study ↗
Methodology
Unattributed statistic in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized emails: 26% email reply rate lift. Source: exactverify.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-reply-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-reply-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email reply rate lift for Personalized emails<br><small>Source: exactverify.com (2026) · <a href="https://lighthousedata.io/data/personalized-email-reply-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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