B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email reply rate lift for Sales emails with 'Next Steps' subject line (2017)
Using the phrase 'Next Steps' in an email subject line boosts reply rates by 20% above the average.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/best-email-subject-lines/ ↗
Source Article
The Best Email Subject Lines for Sales
The Best Email Subject Lines for Sales
Melissa Williams
Contents
- Reality #1: Language that shows immediacy is the most effective.
- Reality #2: Asking someone “can you chat?” will lose you 98 out of 100 emails.
- Reality #3: No, “something of interest” isn’t one of the best email subject lines out…
Original Research
Yesware
· Original study ↗
Methodology
Relative lift in reply rate vs. average, from Yesware's 100M+ email subject line analysis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales emails with 'Next Steps' subject line: 20% email reply rate lift. Source: Yesware (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/next-steps-subject-line-reply-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/next-steps-subject-line-reply-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email reply rate lift for Sales emails with 'Next Steps' subject line<br><small>Source: Yesware (2017) · <a href="https://lighthousedata.io/data/next-steps-subject-line-reply-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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