B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- email reply rate lift for Sales emails sent To one recipient and CC'd to another (vs. emailing two recipients directly) — Yesware users (Q1 2014)
Sales emails sent to one recipient while CCing another had a 12% higher reply rate than emails sent directly to two recipients.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
Q1 2014
Entity
Sample Size
500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/email-reply-rates/ ↗
Source Article
You Could Increase Your Email Reply Rate 12% By Doing This One Simple Thing
You Could Increase Your Email Reply Rate 12% By Doing This One Simple Thing
Bernie Reeder
Getting people to reply to your email isn’t rocket science.
But it can be a lesson in social psychology.
When we dug into our database to examine over 500,000 sales emails sent by Yesware users in Q1 2014, we d…
Original Research
Yesware
· Original study ↗
Methodology
First-party analysis of over 500,000 sales emails sent by more than 1,000 anonymous Yesware inside sales professionals in Q1 2014; 12% figure is a relative lift in reply rate for To+CC format vs. two To: recipients (also showed higher open rates)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales emails sent To one recipient and CC'd to another (vs. emailing two recipients directly) — Yesware users: 12% email reply rate lift. Source: Yesware (Q1 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-reply-rate-to-cc-lift-q1-2014
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<blockquote cite="https://lighthousedata.io/data/email-reply-rate-to-cc-lift-q1-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email reply rate lift for Sales emails sent To one recipient and CC'd to another (vs. emailing two recipients directly) — Yesware users<br><small>Source: Yesware (Q1 2014) · <a href="https://lighthousedata.io/data/email-reply-rate-to-cc-lift-q1-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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