B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate lift for Personalized email campaigns (2025)
Personalized emails deliver 41% higher click-through rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kvnmail.com
Primary
Tier C
https://kvnmail.com/ai-driven-personalisation-in-email-marketing-a-game-changer-for-2025-and-beyond/ ↗
Source Article
AI-Driven Personalisation in Email Marketing: A Game Changer for 2025 and Beyond
1. Introduction: From Tagging to True Tailoring
Kick off by highlighting how email marketing has evolved—from simple merge tags to hyper-personalized, AI-generated content that speaks to each individual.
2. Why AI Personalization Is No Longer Optional in 2025
- Boosts performance: Personalized email…
Original Research
kvnmail.com
· Original study ↗
Methodology
Lift in click-through rate for personalized vs non-personalized emails; comparison baseline is non-personalized emails. Original study not named in the article (citation stripped).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 50% | |
| 2015 | 14% | -72.0% |
| 2020 | 41% | +192.9% |
| 2023 | 41% | 0% |
| 2025 (current) | 41% | 0% |
| 2026 | 14% | -65.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized email campaigns: 41% click through rate lift. Source: kvnmail.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-lift-41
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-lift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate lift for Personalized email campaigns<br><small>Source: kvnmail.com (2025) · <a href="https://lighthousedata.io/data/personalized-email-ctr-lift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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