B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- click through rate lift for personalized marketing campaigns (2024)
Personalized campaigns can boost click-through rates by 14%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.njlocalmarketing.com/optimize-user-experience-for-nj-businesses-web-design ↗
Source Article
Optimizing User Experience for New Jersey Businesses: Web Design Best Practices for Success - nj-admin
A well-designed website is essential for any New Jersey business looking to succeed in today’s digital landscape. By optimizing user experience (UX), you can increase engagement, boost conversion rates, and create lasting customer relationships. In this informative article, we will delve into the cr…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot marketing statistics cited by third-party blog
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
personalized marketing campaigns: 14% click through rate lift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-campaigns-ctr-boost
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<blockquote cite="https://lighthousedata.io/data/personalized-campaigns-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate lift for personalized marketing campaigns<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/personalized-campaigns-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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