B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumers more likely to purchase with personalization for consumers (2020)
80% of consumers are more likely to make a purchase when brands offer a personalized shopping experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://amilo.co/academy/mastering-the-black-friday-a-merchant-guide-to-success/en ↗
Source Article
Mastering the Black Friday Wave: A Merchant Guide to Success
Original Research
Epsilon
· Original study ↗
Methodology
Epsilon 2020 Holiday Shopping Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 80% | |
| 2026 | 75% | -6.2% |
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
consumers: 80% consumers more likely to purchase with personalization. Source: Epsilon (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-purchase-likelihood-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-purchase-likelihood-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers more likely to purchase with personalization for consumers<br><small>Source: Epsilon (2020) · <a href="https://lighthousedata.io/data/personalization-purchase-likelihood-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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