B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- purchase likelihood from personalization for consumers (2016)
80% of consumers are more likely to purchase from brands that offer personalized experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://theartlogic.com/personalized-local-branding-coca-cola-digital-marketing-strategy/ ↗
Source Article
Personalized & Local Branding—Coca-Cola’s Digital Marketing Strategy
This isn’t your 90s Coke ad anymore. The brand now talks to you by name, in your language, on your phone. It doesn’t just sell you a drink, it sells you a moment that feels made for you.
That’s the real magic of Coca-Cola’s marketing strategy today – very personalized, hyper-local, and digitally wir…
Original Research
Epsilon
· Original study ↗
Methodology
Epsilon survey, cited secondhand
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 80% purchase likelihood from personalization. Source: Epsilon (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epsilon-personalization-purchase-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/epsilon-personalization-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- purchase likelihood from personalization for consumers<br><small>Source: Epsilon (2016) · <a href="https://lighthousedata.io/data/epsilon-personalization-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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