B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- purchase likelihood from personalization for prospects (2020)
75% of prospects are more likely to purchase from a business that recognizes them by name and knows their purchase history.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://prosites.co.zm/why-use-content-marketing/ ↗
Source Article
Why Use Content Marketing? 5 Reasons To Get Your Business Aboard
If you run an online business, you’ve likely heard the term “content marketing” before.
It’s become quite a trendy term among marketers, and it’s easy to see why. According to HubSpot, nearly 70% of businesses are investing in content marketing as of 2020.
But why are so many companies jumping on th…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
prospects: 75% purchase likelihood from personalization. Source: Accenture (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prospects-purchase-personalization-accenture
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<blockquote cite="https://lighthousedata.io/data/prospects-purchase-personalization-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- purchase likelihood from personalization for prospects<br><small>Source: Accenture (2020) · <a href="https://lighthousedata.io/data/prospects-purchase-personalization-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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