B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- consumers more likely to purchase with personalization for consumers (2026)
75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases, or knows their purchase history.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://applaunchpartners.com/retention-strategies-marketing-guide-for-2026/ ↗
Source Article
Retention Strategies: Build a Data
Original Research
Accenture
· Original study ↗
Methodology
Accenture data cited secondhand in blog article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 80% | |
| 2026 (current) | 75% | -6.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 75% consumers more likely to purchase with personalization. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-personalized-brand-preference-accenture
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-personalized-brand-preference-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers more likely to purchase with personalization for consumers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/consumers-personalized-brand-preference-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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