B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- purchase likelihood increase for personalized retail experiences (2018)
According to Accenture, consumers are 75% more likely to make a purchase from a seller that recognizes them by name and provides recommendations based on past purchase history.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://tap2pay.me/chatbots-for-e-commerce/ ↗
Source Article
How Chatbots are Changing e-Commerce
Today, chatbots allow you to organize all the sales process in the messenger – from picking up the goods to payment and tracking the delivery.
In this case, a customer doesn’t need to open a site or install an application, register, and the whole process looks like a conversation.
In Bain & Company …
Original Research
Accenture
· Original study ↗
Methodology
Article citing Accenture research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized retail experiences: 75% purchase likelihood increase. Source: Accenture (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/personalization-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- purchase likelihood increase for personalized retail experiences<br><small>Source: Accenture (2018) · <a href="https://lighthousedata.io/data/personalization-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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