B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- purchase likelihood increase for customers using VR product trials (2026)
Customers are 58% more likely to buy products they can try out via VR experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigohtech.com
Primary
Tier C
https://bigohtech.com/blog/ar-vr-in-advertising ↗
Source Article
AR and VR in Advertising
Original Research
bigohtech.com
· Original study ↗
Methodology
Attributed to unnamed research studies
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers using VR product trials: 58% purchase likelihood increase. Source: bigohtech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vr-try-on-purchase-likelihood-58
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<blockquote cite="https://lighthousedata.io/data/vr-try-on-purchase-likelihood-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- purchase likelihood increase for customers using VR product trials<br><small>Source: bigohtech.com (2026) · <a href="https://lighthousedata.io/data/vr-try-on-purchase-likelihood-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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