B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- likelihood of exceeding revenue goals for Brands that excel in personalisation (2025)
Brands that excel in personalisation are 48% more likely to exceed their revenue goals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
focusgroup.co.uk
Primary
Tier C
https://focusgroup.co.uk/resources/blog/integrated-efficiency/ ↗
Source Article
How to integrate efficiency into business
Integrating efficiency: Getting your business working in harmony
Author: Leon Windsor | Date published: May 30, 2025, UK | Read est: 5 min read
Efficiency and productivity. These are the key ingredients for a successful business. And they depend on how well different parts of the business work toget…
Original Research
focusgroup.co.uk
· Original study ↗
Methodology
Cited statistic in vendor blog; original research source not identified
Methodology documented
Segmentation
IndustryRetail
RegionGB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brands that excel in personalisation: 48% likelihood of exceeding revenue goals. Source: focusgroup.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-brands-revenue-goals-48
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<blockquote cite="https://lighthousedata.io/data/personalisation-brands-revenue-goals-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- likelihood of exceeding revenue goals for Brands that excel in personalisation<br><small>Source: focusgroup.co.uk (2025) · <a href="https://lighthousedata.io/data/personalisation-brands-revenue-goals-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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