B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- likelihood of exceeding revenue goals for data-driven companies (2026)
Data-driven companies are 58% more likely to exceed their revenue goals based on a 2026 Forrester study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/actionable-marketing-strategies-for-success/ ↗
Source Article
Actionable Marketing Tactics for Q4 Success
Original Research
Forrester
· Original study ↗
Methodology
Cited by secondary source (App Launch Partners) as a 2026 Forrester study; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 58% | |
| 2026 (current) | 58% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
data-driven companies: 58% likelihood of exceeding revenue goals. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-companies-revenue-goals-forrester-2026
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<blockquote cite="https://lighthousedata.io/data/data-driven-companies-revenue-goals-forrester-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- likelihood of exceeding revenue goals for data-driven companies<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/data-driven-companies-revenue-goals-forrester-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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