B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- likelihood of exceeding revenue goals for companies using data-driven marketing (2025)
Companies that leverage data-driven insights are 58% more likely to exceed revenue goals than those relying on traditional marketing.
- relative comparison against companies relying on traditional marketing approaches
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/traditional-marketing-in-2026-is-data-driven-dead/ ↗
Source Article
Traditional Marketing in 2026: Is Data
Original Research
Forrester
· Original study ↗
Methodology
Forrester study cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using data-driven marketing: 58% likelihood of exceeding revenue goals. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-revenue-goals-58pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/data-driven-revenue-goals-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- likelihood of exceeding revenue goals for companies using data-driven marketing<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/data-driven-revenue-goals-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.