B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$129
$129 -- average order value for Perplexity visitors (2026)
Perplexity visitors had an average order value of $129 across 310 online stores.
- Based on Alhena cohort study across 310 online stores and ~190M visits
- Understatement bias due to unattributable checkouts and cross-month conversion drops
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$129
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
310
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Alhena
Primary
Tier A
https://alhena.ai/blog/ai-search-revenue-attribution/ ↗
Source Article
AI Search Revenue Attribution: How to Tie ChatGPT and Perplexity Traffic to Sales
Also cited by
2026-09-29
Original Research
Alhena
· Original study ↗
Methodology
Alhena cohort study across 310 online stores, ~190M visits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perplexity visitors: $129 average order value. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-aov-129
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<blockquote cite="https://lighthousedata.io/data/perplexity-aov-129" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$129</strong> -- average order value for Perplexity visitors<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/perplexity-aov-129" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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