B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumers willing to pay more for sustainable products for global consumers (2025)
66% of global consumers are willing to pay more for sustainable products and services.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier B
https://bestow.in/key-marketing-trends-for-your-brand-in-2025 ↗
Source Article
5 Consumer Trends Shaping The Marketing Landscape in 2025
Consumer Trends in 2025: Everything You Need to Know
2025 is just around the corner, and we're on the cusp of a major shift in how consumers behave. Technology is moving at lightning speed, and the global economy is constantly evolving. This means the old "one-size-fits-all" marketing playbook simpl…
Original Research
NielsenIQ
· Original study ↗
Methodology
NielsenIQ data cited by Bestow
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 66% | |
| 2025 (current) | 66% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 66% consumers willing to pay more for sustainable products. Source: NielsenIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pay-more-sustainable-66pct
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<blockquote cite="https://lighthousedata.io/data/pay-more-sustainable-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay more for sustainable products for global consumers<br><small>Source: NielsenIQ (2025) · <a href="https://lighthousedata.io/data/pay-more-sustainable-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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