B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers willing to pay more for sustainable products for global consumers (2020)
66% of global consumers are willing to pay more for sustainable products according to a Nielsen report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://aramexpress.aramex.com/middle-east-consumers-call-for-greener-e-commerce/ ↗
Source Article
Middle East Consumers Call for Greener E-Commerce
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 66% | |
| 2025 | 66% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 66% consumers willing to pay more for sustainable products. Source: Nielsen (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-consumers-pay-more-sustainable-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-consumers-pay-more-sustainable-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay more for sustainable products for global consumers<br><small>Source: Nielsen (2020) · <a href="https://lighthousedata.io/data/global-consumers-pay-more-sustainable-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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