B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

74%

74% -- consumers willing to pay more for sustainable products for consumers (2023)

2023  · Nielsen

74% of consumers said they would pay more for sustainable products.

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Attribution: Nielsen View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nielsen Primary Tier C
https://linchpinseo.com/blog/ecommerce-marketplaces/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : How To Use eCommerce Marketplaces to Expand Your Business
In the ever-evolving digital landscape, eCommerce has become more than just a trend; it’s a revolution that has transformed how businesses operate globally. E-commerce marketplaces have rapidly evolved into a powerful platform for companies to expand their reach, diversify their revenue streams, and…
Original Research
Nielsen · Original study ↗

Nielsen report, cited secondhand by Linchpin SEO

Methodology documented
Period Value Change
2022 74%
2023 (current) 74% 0%
Industrymarketing
Plain Text
consumers: 74% consumers willing to pay more for sustainable products. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-products-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-products-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumers willing to pay more for sustainable products for consumers<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-products-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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