B
Evidence Grade B
Graded
under review
Safe to Cite
Current
100%
100% -- share of voice for Patanjali Ayurved App-Takeover ad on Truecaller (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Truecaller
Primary
Tier A
https://advertisers.truecaller.com/brand-stories/patanjali ↗
Source Article
Brand Solutions
Original Research
Truecaller
· Original study ↗
Methodology
App-Takeover product owned 100% share of voice across Truecaller inventory for 24 hours on Independence Day; confirmed in client quote ('supported by a 100% share of voice on the platform'). Year not stated, vintage set to collection year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Patanjali Ayurved App-Takeover ad on Truecaller: 100% share of voice. Source: Truecaller (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patanjali-truecaller-app-takeover-share-of-voice
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<blockquote cite="https://lighthousedata.io/data/patanjali-truecaller-app-takeover-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- share of voice for Patanjali Ayurved App-Takeover ad on Truecaller<br><small>Source: Truecaller (2026) · <a href="https://lighthousedata.io/data/patanjali-truecaller-app-takeover-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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