B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

24%

24% -- share of voice for Rimmel London (2026)

2026  · Kolsquare

Rimmel London captured approximately 24% share of voice across its competitive benchmark over a six-month period.

  • Estimated share of voice based on a 10-brand competitive benchmark in the UK
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Attribution: Kolsquare View source
Lighthouse Research Team
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Source verified Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Rimmel London
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Kolsquare Primary Tier B
https://www.kolsquare.com/fr/blog/rimmel-london-vs-ses-concurrents-ce-que-disent-vraiment-les-donnee… ↗
Confidence: 19/100 Vintage: 2026 Channel: Common Crawl
Source Article
La stratégie d’influence de Rimmel décryptée
Rimmel London vs ses concurrents : ce que disent vraiment les données Une analyse data-driven de la manière dont Rimmel London a repensé sa stratégie d’influence, et de ce que les marques peuvent retenir de ce benchmark concurrentiel. Vu de l’extérieur, le marketing d’influence peut sembler presque …
Also cited by
2026-08-18
Original Research
Kolsquare · Original study ↗
Industrymarketing
Plain Text
Rimmel London: 24% share of voice. Source: Kolsquare (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rimmel_london_share_of_voice
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<blockquote cite="https://lighthousedata.io/data/rimmel_london_share_of_voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share of voice for Rimmel London<br><small>Source: Kolsquare (2026) · <a href="https://lighthousedata.io/data/rimmel_london_share_of_voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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