B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.2%
7.2% -- share of voice for Unilever Fima (2024)
Unilever Fima held a 7.2% share of voice relative to the top 20 advertisers in Portugal in 2024.
- Data collection for December was not yet concluded for all media at the time of reporting.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MediaMonitor
Primary
Tier A
https://marketeer.sapo.pt/publicidade-15-anunciantes-responderam-por-um-terco-do-investimento/ ↗
Source Article
Publicidade: 15 anunciantes respondem por um terço do investimento
O Modelo Continente foi o maior anunciante em Portugal, responsável por um share of voice de 3.7% face ao total do mercado publicitário de Tv, rádio, imprensa, outdoor e Internet e de 9.3% relativamente ao total dos 20 maiores anunciantes do ano, segundo dados da MediaMonitor, em 2024,
O período de …
Original Research
MediaMonitor
· Original study ↗
Methodology
Face ao total dos 20 maiores anunciantes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unilever Fima: 7.2% share of voice. Source: MediaMonitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever_fima_share_of_voice_top_20_2024
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<blockquote cite="https://lighthousedata.io/data/unilever_fima_share_of_voice_top_20_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.2%</strong> -- share of voice for Unilever Fima<br><small>Source: MediaMonitor (2024) · <a href="https://lighthousedata.io/data/unilever_fima_share_of_voice_top_20_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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