B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- brand consideration for Paperchase and Funky Pigeon (2019)
Paperchase and Funky Pigeon each had a brand consideration score of 22% among the UK public.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/can-second-chance-clintons-play-its-cards-right/ ↗
Source Article
Can second-chance Clintons play its cards right? - Savanta
In some good pre-Christmas news for the high street, it was announced last week that Clintons has been rescued from administration leading to 2,500 jobs being saved.
Clintons has been caught in the middle, facing stiff competition from all sides."
Just one month ago it looked like the brand could be…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue Retail brand tracking data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paperchase and Funky Pigeon: 22% brand consideration. Source: Savanta (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paperchase-funky-pigeon-consideration-2019
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<blockquote cite="https://lighthousedata.io/data/paperchase-funky-pigeon-consideration-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- brand consideration for Paperchase and Funky Pigeon<br><small>Source: Savanta (2019) · <a href="https://lighthousedata.io/data/paperchase-funky-pigeon-consideration-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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