B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- brand consideration for Benenden Health (2022)
Benenden Health's 2022 campaign alongside business-as-usual activity achieved an 11% year-on-year increase in brand consideration.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Prolific North
Primary
Tier A
https://www.prolificnorth.co.uk/news/mccann-leeds-leads-benendens-rethink-on-private-healthcare/ ↗
Source Article
McCann Leeds leads Benenden Health's rethink on private healthcare - Prolific North
Not-for-profit affordable healthcare provider Benenden Health has evolved its brand with the launch of a new visual style, tone of voice and multi-platform advertising campaign to tackle preconceptions about private healthcare.
Benenden Health’s 2022 Time for a Check-in campaign, in partnership with…
Original Research
Prolific North
· Original study ↗
Methodology
Success of integrated partnership campaign with Channel 4.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Benenden Health: 11% brand consideration. Source: Prolific North (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benenden-health-brand-consideration-increase-2022
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<blockquote cite="https://lighthousedata.io/data/benenden-health-brand-consideration-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- brand consideration for Benenden Health<br><small>Source: Prolific North (2022) · <a href="https://lighthousedata.io/data/benenden-health-brand-consideration-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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