B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
17%
17% -- brand consideration for belairdirect (2024-07)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
strategy (Strategy Awards)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200317&n=Mystery+Fridge ↗
Source Article
2025 Winner
Original Research
strategy (Strategy Awards)
· Original study ↗
Methodology
Brand tracking survey cited in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
belairdirect: 17% brand consideration. Source: strategy (Strategy Awards) (2024-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/belair-consideration-july-2024
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<blockquote cite="https://lighthousedata.io/data/belair-consideration-july-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- brand consideration for belairdirect<br><small>Source: strategy (Strategy Awards) (2024-07) · <a href="https://lighthousedata.io/data/belair-consideration-july-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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