B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- brand consideration for MILKLAB (2023)
MILKLAB's brand consideration was at 29% prior to being lifted to 34% following the Melbourne launch campaign.
- 29% represents the pre-campaign baseline level rather than the post-campaign achievement (which reached 34%).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
MARKETECH APAC
Primary
Tier A
https://marketech-apac.com/milklab-stirs-coffee-shop-sets-campaign-forward-with-sunrise-concert/ ↗
Source Article
MILKLAB stirs ‘Coffee Shop Sets’ campaign forward with sunrise concert - MARKETECH APAC
Sydney, Australia — MILKLAB’s Coffee Shop Sets has gone national, with its latest sunrise edition taking over Brisbane’s Lina Rooftop and featuring rising talent DJ Cyril.
As guests welcomed the sunrise, the rooftop crowd swapped cocktails for MILKLAB Oat Iced Lattes, underscoring growing demand for…
Original Research
MARKETECH APAC
· Original study ↗
Methodology
Event marketing campaign results
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
MILKLAB: 29% brand consideration. Source: MARKETECH APAC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/milklab-brand-consideration-growth-2023
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<blockquote cite="https://lighthousedata.io/data/milklab-brand-consideration-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand consideration for MILKLAB<br><small>Source: MARKETECH APAC (2023) · <a href="https://lighthousedata.io/data/milklab-brand-consideration-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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