B Evidence Grade B Safe to Cite Current

8.18%

8.18% -- conversion rate for Paid-search landing pages (2026)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2026 · n=13,474 · WordStream/LocaliQ

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Attribution: WordStream/LocaliQ View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

8.18%

Unit

Percentage

Data Vintage

2026

Entity

Paid-search landing pages

Sample Size

13,474

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

WordStream/LocaliQ Primary Tier B

https://www.wordstream.com/landing-page-conversion-rates ↗

Confidence: 72/100 Vintage: 2026 Channel: Common Crawl

Source Article

Customer Conversion Rate & Storytelling | Leadpages

How Storytelling Transforms Your Customer Conversion Rate Marketers are tasked with the challenge of not just capturing attention, but also converting that attention into actual sales. One powerful tool that marketers can harness to improve their customer conversion rate is storytelling. By crafting…

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statista.com https://www.statista.com/

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shopify.com https://www.shopify.com/

2026-08-19

triplewhale.com https://www.triplewhale.com/

2026-08-19

Leadpages https://www.leadpages.com/landing-page-examples

2026-08-10

Original Research

WordStream/LocaliQ · Original study ↗

Methodology

Range: 2.64% (finance) to 16.22% (pets)

Segmentation

IndustryAll RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Paid-search landing pages: 8.18% conversion rate. Source: WordStream/LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid_search_landing_pages_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/paid_search_landing_pages_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.18%</strong> -- conversion rate for Paid-search landing pages<br><small>Source: WordStream/LocaliQ (2026) · <a href="https://lighthousedata.io/data/paid_search_landing_pages_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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