C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
0.9%
0.9% -- conversion rate for paid social (B2B) (2026)
WordStream's CRO benchmark roundup found that paid social conversion rate averages 0.9% for B2B.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://rebusadvertising.com/blogs/what-is-conversion-rate-optimization/ ↗
Source Article
What Is Conversion Rate Optimization? the 2026 Guide
What Is Conversion Rate Optimization? the 2026 Guide
You're probably in one of two places right now.
Your traffic is healthy, or at least improving. SEO is bringing in visits. Paid campaigns are sending people to your landing pages. Email gets clicks. But when you look at sales, demo requests, or le…
Also cited by
2026-09-29
Original Research
WordStream
· Original study ↗
Methodology
Source: WordStream's CRO benchmark roundup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
paid social (B2B): 0.9% conversion rate. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-b2b-conversion-rate-2026
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<blockquote cite="https://lighthousedata.io/data/paid-social-b2b-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.9%</strong> -- conversion rate for paid social (B2B)<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/paid-social-b2b-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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