B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- paid search traffic share for Travel & Hospitality industry (2017)
Paid Search accounts for 23% of website traffic in the Travel & Hospitality industry.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
https://respondelligent.com/en/ppc-for-local-business/ ↗
Source Article
PPC for local business | re:spondelligent
FREE PPC TIPS & TRICKS
PPC for Local Business
(first published on June 28, 2018)
In the previous articles, we’ve covered some tips and tricks for website optimization and SEO practices. Now we’d like to talk about what else you can do to reach out to your audience and win more guests. Pay-per-click …
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge research, Travel & Hospitality segment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel & Hospitality industry: 23% paid search traffic share. Source: BrightEdge (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-travel-hospitality-share-2017
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<blockquote cite="https://lighthousedata.io/data/paid-search-travel-hospitality-share-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- paid search traffic share for Travel & Hospitality industry<br><small>Source: BrightEdge (2017) · <a href="https://lighthousedata.io/data/paid-search-travel-hospitality-share-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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