B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.7%
21.7% -- paid search traffic share for UK travel websites (2009-03)
Traffic to UK travel websites through paid search accounted for 21.7% in March 2009 according to Hitwise.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.7%
Unit
Percentage
Data Vintage
2009-03
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hitwise
Primary
Tier B
http://searchcorner.blogspot.com/2009/05/travel-industry-sees-decline-in-paid.html ↗
Source Article
Search Corner
Original Research
Hitwise
· Original study ↗
Methodology
Hitwise web traffic measurement
Methodology documented
Segmentation
IndustryTravel
RegionUK
Channelsearch
Cite this stat
Plain Text
UK travel websites: 21.7% paid search traffic share. Source: Hitwise (2009-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-travel-paid-search-traffic-share-2009
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<blockquote cite="https://lighthousedata.io/data/uk-travel-paid-search-traffic-share-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.7%</strong> -- paid search traffic share for UK travel websites<br><small>Source: Hitwise (2009-03) · <a href="https://lighthousedata.io/data/uk-travel-paid-search-traffic-share-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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