B
Evidence Grade B
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Recent
93%
93% -- median roi for paid search (2025)
Paid search has a median return on investment (ROI) of 93% according to the ANA.
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Lighthouse Research Team
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA
Primary
Tier B
https://franklinmadisondirect.com/articles/direct-mails-defining-year/ ↗
Source Article
As Seen on Forbes: Direct Mail’s Defining Year
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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While many marketers struggle with rising ad pri…
Original Research
ANA
· Original study ↗
Methodology
Cited from ANA (Association of National Advertisers)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search: 93% median roi. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-median-roi-93
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<blockquote cite="https://lighthousedata.io/data/paid-search-median-roi-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- median roi for paid search<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/paid-search-median-roi-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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