B
Evidence Grade B
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89%
89% -- median roi for display ads (2025)
Display ads have a median return on investment (ROI) of 89% according to the ANA.
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA
Primary
Tier B
https://franklinmadisondirect.com/articles/direct-mails-defining-year/ ↗
Source Article
As Seen on Forbes: Direct Mail’s Defining Year
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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While many marketers struggle with rising ad pri…
Original Research
ANA
· Original study ↗
Methodology
Cited from ANA (Association of National Advertisers)
Methodology documented
Segmentation
Industrymarketing
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Plain Text
display ads: 89% median roi. Source: ANA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-ads-median-roi-89
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<blockquote cite="https://lighthousedata.io/data/display-ads-median-roi-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- median roi for display ads<br><small>Source: ANA (2025) · <a href="https://lighthousedata.io/data/display-ads-median-roi-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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