B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- median roi for AI-powered ad optimization (2026)
AI-powered ad optimization achieves a median ROI of 4.1x.
- Secondary citation from Presenc AI benchmark report
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Presenc AI
Primary
Tier C
https://ascendlymarketing.com/ai-marketing-budget-optimization/ ↗
Source Article
AI Marketing Budget Optimization: A Practical Pilot Guide
Original Research
Presenc AI
· Original study ↗
Methodology
Cited secondhand from Presenc AI as an ROI benchmark for AI-powered ad optimization.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered ad optimization: 4 median roi. Source: Presenc AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-roi-ai-powered-ad-optimization
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<blockquote cite="https://lighthousedata.io/data/median-roi-ai-powered-ad-optimization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- median roi for AI-powered ad optimization<br><small>Source: Presenc AI (2026) · <a href="https://lighthousedata.io/data/median-roi-ai-powered-ad-optimization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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