C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
9.3%
9.3% -- conversion rate for Paid search traffic to e-commerce sites (2026)
Paid search traffic to e-commerce sites converts at a rate of 9.3%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ECDB
Primary
Tier C
https://www.panxo.com/blog/agentic-commerce-chatgpt-conversion-rates-outperform-every-channel ↗
Source Article
Agentic Commerce Is Here: ChatGPT's 11.4% Conversion Rate Outperforms Every Traditional Channel - Panxo 2026
Agentic Commerce Is Here: ChatGPT's 11.4% Conversion Rate Outperforms Every Traditional Channel
New data from ECDB and Similarweb shows that ChatGPT referral traffic now converts at 11.4%, beating direct, paid search, organic, email, display, and social. With agentic commerce projected to capture 64…
Also cited by
Beanstalk Search Engine Positioning (Beanstalk-inc.com)
http://www.beanstalk-inc.com/blog/2006/05/29/website-conversions-ppc-seo/
2026-09-20
Original Research
ECDB
· Original study ↗
Methodology
ECDB study drawing on Similarweb data; channel benchmark since late 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Paid search traffic to e-commerce sites: 9.3% conversion rate. Source: ECDB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.3%</strong> -- conversion rate for Paid search traffic to e-commerce sites<br><small>Source: ECDB (2026) · <a href="https://lighthousedata.io/data/paid-search-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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