B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- paid click through rate for Paid search listings (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neil Walker / Just Search (MancSEO Mini Conference presentation)
Primary
Tier C
http://www.attacat.co.uk/brain/forecasting-for-seo-mancseo-mini-conference ↗
Source Article
Forecasting for SEO - #MancSEO Mini Conference
Original Research
Neil Walker / Just Search (MancSEO Mini Conference presentation)
· Original study ↗
Methodology
Source reports a range of 25-30%; midpoint 27.5% extracted. Attributed to unnamed 'previous research' cited in the conference presentation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search listings: 25% paid click through rate. Source: Neil Walker / Just Search (MancSEO Mini Conference presentation) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-listings-ctr-25-30-prior-research
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<blockquote cite="https://lighthousedata.io/data/paid-listings-ctr-25-30-prior-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- paid click through rate for Paid search listings<br><small>Source: Neil Walker / Just Search (MancSEO Mini Conference presentation) (2026) · <a href="https://lighthousedata.io/data/paid-listings-ctr-25-30-prior-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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