B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- paid click through rate for Paid search ads (baseline, without AI-generated overview presence) (2024)
According to a 2024 study, baseline paid search CTR is 17%, which falls to 6.5% when a site appears in an AI-generated overview.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VI Marketing and Branding
Primary
Tier C
https://mosaic.agency/google-adapts-to-gemini-over-search-impact-on-ads-and-seo/ ↗
Source Article
Google Adapts to Gemini Over Search - Impact on Ads and SEO - Mosaic Media
Google Adapts to Gemini Over Search: Impact on Ads and SEO
The digital landscape is undergoing a seismic shift as users increasingly turn to AI-driven interfaces like Google’s Gemini for information, bypassing traditional search engine results pages (SERPs). Launched as Bard in March 2023 and later …
Original Research
VI Marketing and Branding
· Original study ↗
Methodology
Baseline paid search CTR from a 2024 study; the same study reports paid CTR falling to 6.5% when a site appears in an AI-generated overview.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search ads (baseline, without AI-generated overview presence): 17% paid click through rate. Source: VI Marketing and Branding (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ctr-baseline-no-ai-overview-2024
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<blockquote cite="https://lighthousedata.io/data/paid-ctr-baseline-no-ai-overview-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- paid click through rate for Paid search ads (baseline, without AI-generated overview presence)<br><small>Source: VI Marketing and Branding (2024) · <a href="https://lighthousedata.io/data/paid-ctr-baseline-no-ai-overview-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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