B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- paid click through rate for Google desktop searches (2022)
In a 2022 Semrush study of 20,000 searches, less than 2% of desktop searches resulted in a click on a paid link.
- Reported as 'Less than 2%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
20,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://uclimb.co.uk/seo-vs-ppc-comparison/ ↗
Source Article
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What is SEO?
SEO stands for Search Engine Optimisation, and refers to making your website found “organically” when someone searches the internet for something. M…
Original Research
Semrush
· Original study ↗
Methodology
Semrush study of 20,000 searches; upper bound reported ('less than 2%')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google desktop searches: 2% paid click through rate. Source: Semrush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-click-rate-desktop-semrush-2022
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<blockquote cite="https://lighthousedata.io/data/paid-click-rate-desktop-semrush-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- paid click through rate for Google desktop searches<br><small>Source: Semrush (2022) · <a href="https://lighthousedata.io/data/paid-click-rate-desktop-semrush-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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