B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- paid click through rate decline for Google informational queries (2025)
Paid click-through rates on informational search queries dropped by 68% after the appearance of Google AI Overviews.
- Based on an analysis of 25.1 million impressions across 42 organizations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://ideafueled.com/blog/hybrid-engine-optimization-heo/ ↗
Source Article
Hybrid Engine Optimization (HEO): The Future of SEO
Search is no longer a single lane. Content now needs to rank on Google, get cited by ChatGPT, and surface inside Perplexity, all at the same time. That is exactly what Hybrid Engine Optimization is built for.
You did everything right. You wrote long-form content. You earned backlinks. You chased tha…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive analysis across 42 organizations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google informational queries: 68% paid click through rate decline. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ctr-drop-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/paid-ctr-drop-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- paid click through rate decline for Google informational queries<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/paid-ctr-drop-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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