B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- paid click through rate decline for Search queries featuring a Google AI Overview (2025)
Paid click-throughs dropped by 68% for search queries that feature a Google AI Overview since mid-2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.adexchanger.com/daily-news-roundup/friday-07112025/ ↗
Source Article
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Original Research
Search Engine Land
· Original study ↗
Methodology
Paid click-through rate decline measured since mid-2024; reported via Search Engine Land.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search queries featuring a Google AI Overview: 68% paid click through rate decline. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-paid-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overview-paid-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- paid click through rate decline for Search queries featuring a Google AI Overview<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/google-ai-overview-paid-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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