B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

68%

68% -- paid click through rate decline for Google paid search ads with AI Overviews (2025-09)

Name: Paid Click Through Rate Decline Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025-09 · n=3,119 · Seer Interactive

Paid search click-through rate dropped by 68% (from 19.7% to 6.34%) for queries triggering AI Overviews according to Seer Interactive's September 2025 study.

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Attribution: Seer Interactive View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2025-09

Entity

Google paid search ads with AI Overviews

Sample Size

3,119

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Seer Interactive Primary Tier A

https://www.amicited.com/da/blog/ai-overviews-organic-ctr-decline/ ↗

Confidence: 57/100 Vintage: 2025-09 Channel: Common Crawl

Source Article

Vil AI Overviews Dræbe Organiske Klikrater? Data, Påvirkning og Overlevelsesstrategier

Original Research

Seer Interactive · Original study ↗

Methodology

Seer Interactive GSC analysis, 42 organizations

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google paid search ads with AI Overviews: 68% paid click through rate decline. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-paid-ctr-decline-68pct

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<blockquote cite="https://lighthousedata.io/data/seer-paid-ctr-decline-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- paid click through rate decline for Google paid search ads with AI Overviews<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/seer-paid-ctr-decline-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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