B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- page abandonment rate for online visitors (2026)
40% of people will abandon a web page if it takes more than three seconds to load.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://www.truvisibility.com/blog/5-common-mistakes-made-when-creating-a-small-business-website/ ↗
Source Article
5 COMMON MISTAKES MADE WHEN CREATING A SMALL BUSINESS WEBSITE
Want to hear a secret? As a small business owner, your website is one of the most valuable assets you can have!
A whopping 97% of consumers go online FIRST to shop for local products and services. This means that companies without websites are missing out on the huge opportunities for new customers …
Original Research
Econsultancy
· Original study ↗
Methodology
Cited from Econsultancy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online visitors: 40% page abandonment rate. Source: Econsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-abandonment-3-second-load
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<blockquote cite="https://lighthousedata.io/data/page-abandonment-3-second-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- page abandonment rate for online visitors<br><small>Source: Econsultancy (2026) · <a href="https://lighthousedata.io/data/page-abandonment-3-second-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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