B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- page abandonment rate for consumers (2018)
40% of consumers will abandon a web page if it takes longer than three seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designatwork.com
Primary
Tier C
https://designatwork.com/how-to-improve-website-load-time-average-speed/ ↗
Source Article
5 Ways to Improve Website Load Time & Boost Performance Today! | Design At Work
5 Ways to Improve Website Load Time & Boost Performance Today!
Everyone hates a website that loads slowly. Consumers today have grown accustomed to near-instant results and a smooth online experience. Even the slightest hiccup on your website can cause visitors to abandon your site.
In today’s highl…
Original Research
designatwork.com
· Original study ↗
Methodology
Cited aggregate statistic in agency blog; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 40% | |
| 2018 (current) | 40% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 40% page abandonment rate. Source: designatwork.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-abandon-3s-load
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-abandon-3s-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- page abandonment rate for consumers<br><small>Source: designatwork.com (2018) · <a href="https://lighthousedata.io/data/consumers-abandon-3s-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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