B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- page abandonment rate for mobile web visits (2024)
According to Google, 53% of website visits are abandoned if a page takes longer than three seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://discoverdigital.com/blog/7-tips-to-reduce-website-bounce-rate-and-increase-your-conversions ↗
Source Article
7 Tips to Reduce Website Bounce Rate | Discover Digital
Are your website bounce rates too high? Is there any way to limit the bounce rate? We will share several ways to improve your conversion rates by decreasing your bounce rate. High bounce rates are a common conversion killer. When users abandon websites, they are unlikely to convert them into subscri…
Original Research
Google
· Original study ↗
Methodology
Cited as Google research on mobile page load abandonment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile web visits: 53% page abandonment rate. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-page-load-abandonment-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-page-load-abandonment-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- page abandonment rate for mobile web visits<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/mobile-page-load-abandonment-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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