B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- average engagement rate for Outdoor Voices OV Campus Influencer Program (2026)
The Outdoor Voices OV Campus Influencer Program maintained a 22%+ average engagement rate with campaign content over the 60-day campaign.
- Reported as '22%+' (at least 22%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Archrival
Primary
Tier B
https://archrival.com/case-studies/ov-campus-influencer-program ↗
Source Article
OV Campus Influencer Program
Original Research
Archrival
· Original study ↗
Methodology
Agency case study; value reported as '22%+' so 22 is the minimum
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outdoor Voices OV Campus Influencer Program: 22% average engagement rate. Source: Archrival (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ov-campus-influencer-engagement-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ov-campus-influencer-engagement-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- average engagement rate for Outdoor Voices OV Campus Influencer Program<br><small>Source: Archrival (2026) · <a href="https://lighthousedata.io/data/ov-campus-influencer-engagement-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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