B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.15x
8.15x -- roas for Outer (influencer content) (2026)
Adquadrant's influencer content strategy for Outer delivered an 8.15 ROAS (up from 5.96).
- Case study results for a single brand/campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.15x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adquadrant
Primary
Tier C
https://www.adquadrant.com/case-studies/outer-220-growth-in-36-months ↗
Source Article
Outer
Original Research
Adquadrant
· Original study ↗
Methodology
Agency case study; ROAS improved from 5.96 to 8.15
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outer (influencer content): 8.15x roas. Source: Adquadrant (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outer-influencer-content-roas
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outer-influencer-content-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.15x</strong> -- roas for Outer (influencer content)<br><small>Source: Adquadrant (2026) · <a href="https://lighthousedata.io/data/outer-influencer-content-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.