B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.7%
1.7% -- close rate of outbound leads for outbound leads (direct mail, print ads) (2023)
Leads acquired via outbound methods such as direct mail or print ads have a 1.7% close rate according to Search Engine Journal.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://linchpinseo.com/blog/challenges-facing-digital-marketers/ ↗
Source Article
The Biggest Challenges Facing Digital Marketers
Table of Contents
2020 was a challenging and chaotic year for everyone. Business owners, in particular, were struck by the pandemic. As a result, many brick-and-mortar businesses shut down, either temporarily or permanently, due to lockdown restrictions. Countless others had to regroup and move thei…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Search Engine Journal cited by Linchpin SEO
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
outbound leads (direct mail, print ads): 1.7% close rate of outbound leads. Source: Search Engine Journal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-leads-close-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outbound-leads-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- close rate of outbound leads for outbound leads (direct mail, print ads)<br><small>Source: Search Engine Journal (2023) · <a href="https://lighthousedata.io/data/outbound-leads-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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