B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- app usage growth rate for Oslo Taxi (Taxifix app) (2014-06)
Usage of Oslo Taxi's Taxifix app increased by 57% during the campaign period.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2014-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kampanje/Byråguiden
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/alltid-en-holdeplass-i-lomma/395663 ↗
Source Article
Alltid en holdeplass i lomma
Annonsørfinansiert innhold
Alltid en holdeplass i lomma
Oslo Taxis bestillingsapp, Taxifix, hadde vært på markedet siden 2012. Den var populær blant brukerne, men brukerne var ikke mange nok. Oslo Taxi ønsket derfor våren 2014 et kreativt konsept som både ga oppmerksomhet og forsterket kjennskap og …
Original Research
Kampanje/Byråguiden
· Original study ↗
Methodology
Advertiser-funded campaign case study; app usage measured during campaign period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oslo Taxi (Taxifix app): 57% app usage growth rate. Source: Kampanje/Byråguiden (2014-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oslo-taxi-taxifix-usage-growth-2014
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<blockquote cite="https://lighthousedata.io/data/oslo-taxi-taxifix-usage-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- app usage growth rate for Oslo Taxi (Taxifix app)<br><small>Source: Kampanje/Byråguiden (2014-06) · <a href="https://lighthousedata.io/data/oslo-taxi-taxifix-usage-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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